You have seen blogs on other small business websites, and now you are wondering whether creating a blog on your site will help you with your marketing efforts. But answering the question, "Should my website have a blog?" isn't completely straightforward. You'll have to look a little deeper into what your marketing goals are and the resources you have available.
You can run the most customer service-oriented small business ever and you'll likely still receive an occasional bad review on a business rating website like Google, Yelp, Angie's List or TripAdvisor. Sometimes, in fact most of the time, these poor online reviews don't even seem valid. Maybe the person leaving the review didn't say anything about a problem when they were in your restaurant or store so you could correct it.
Looking for just the right picture to illustrate a blog post, website page or promotional flyer? You could hire a professional photographer or purchase a stock image, but as a small business owner or manager with a tight budget, you might be seeking something free to use. You can't just incorporate any image you find in a Google search into your marketing materials. The creator of the image owns the rights to use it exclusively.
If you live in North America, chances are you've seen one of the Two men and a Truck's 1,400 trucks rolling around in your town. What you probably didn't know is that Two Men and a Truck started as two boys and a mom. When Mary Ellen Sheets' two sons, Brig and Jon, asked if they could borrow their mom's 12-foot truck during the summer, she never could have imagined where that would lead.